🔗 Share this article

TikTok is introducing a updated setting that enables them to lessen the quantity of AI-created content appearing in their feeds. This initiative comes as the company announced that it currently hosts over 1 billion AI videos.

Testing and Rollout

This change is undergoing trials over the following weeks before a widespread release. This advancement aligns with a increase in AI content, spurred by recent content generation software.

AI Proliferation Online

Studies have shown that almost a tenth of the most rapidly expanding video streams on a popular video site exclusively feature clips produced artificially. A large amount of this content is deemed “AI slop”, a label for substandard, bulk-generated content that is often illogical or surreal.

Our research shows that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to offer the community the ability to adjust the amount of that, based on their own preferences,” stated a spokesperson.

Volume and Proportions

The platform announced that there are now 1.3bn videos on its network identified as made with AI. Collectively, more than 100 million pieces of content are submitted to the platform every day, making AI content a relatively small portion of its total content library.

User Control Features

Users will be able to decrease or raise the level of AI-generated videos they watch by accessing the content preference feature in the app and choosing “AI-generated content”. Additional categories that can already be modified under the setting include news, style, aesthetics, and dance.

Platform Guidelines

TikTok’s rules require users to tag lifelike artificially created content, and it forbids harmful deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.

Additionally, the platform will henceforth attach an artificially created label to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This step is designed to deter users from trying to circumvent the tagging system.

Educational Initiatives

The platform is furthermore establishing a $2 million awareness program for experts and organizations to create informative material about responsible artificial intelligence. This project will support educational bodies dedicated to teaching programming and robotics.

Content Safety Approach

The video-sharing app has supported its content review process, amid discussion over plans to make redundant hundreds of safety staff in the United Kingdom. TikTok is expected to cut hundreds of positions in its content moderation division in London, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.

A trust and safety lead clarified that human moderation would continue to be important, but AI can shield workers by filtering out the most graphic content prior to it is viewed by humans. The company announced a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its automated systems.

We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”